ARTICLE FROM: THE AMERICAN REPORTER
Multiple businesses are left in a slump as the COVID-19 struck, and one sector deeply affected by this global crisis is the beauty industry. But while things may appear bleak, SoCal Beauty has used this time as an opportunity to explore ways to continue serving its clients with an undaunted spirit.
SoCal Beauty is a lash, brow, massage, and airbrush tanning salon that specializes in guest experience. Its mission revolves around helping each of its guests uncover their natural glow and to embrace it with confidence. They only use high-end products to match the luxury experience at the salon.
At the young age of eighteen years old, Brittani Strong opened SoCal Beauty. And with her passion for business, marketing and mentorship, the salon flourished and earned itself a decent client base. It eventually became a popular lash salon in a growing industry and was considered a trend leader for the lash world. The budding entrepreneur attributes her success to her amazing team.
Things were going well for Brittani, but when the COVID-19 pandemic struck, SoCal Beauty had to be shut down. This left her, and her team devastated because the last thing they wanted was to leave their guests’ regular needs unattended.
At this point, Brittani set her gears in motion and started to get creative in hopes of coming up with a way to serve her patrons from a distance. It was quite a challenge for her since she had to create something that could preserve the integrity of being a lash artist. But being the go-getter that she is, she finally came up with customizable magnetic strip lashes.
This innovative method called “Designer Custom Magnetic Strip Lashes by SoCal Beauty” is the first of its kind. It also proves to be highly convenient because right after a virtual lash consult, lash professionals can recreate personalized lash extension sets for each of their guests. After this, they send the custom lashes directly to the client without ever having seen them in person.
As Brittani and the rest of the team embark on this exciting new concept that has been born from these turbulent times, they hope to empower anyone who wishes to have luxury lash extensions through the use of virtual professional consultations. Through their website, local clients, and clients outside the physical boundaries of our great community can be part of the SoCal Beauty experience.
But aside from its clients’ interest, SoCal Beauty also has something in store for lash artists all over the world. The salon opened a section on its website, introducing the all-new “Artist Kit,” which allows lash artists to create their own designer lashes for resale to their clientele.
Staying true to its duty of upholding social responsibility, SoCal Beauty has taken steps to ensure that its clients are served in compliance with governmental regulations and that employees of the salon are taken care of. And as a committed business partner in the community, it seeks to find new ways to provide support for the industry.