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Innovative Lash Technique

Designer Lashes

High Quality Lash Extensions

The first customizable magnetic strip lash system

MADE FOR LASH ARTISTS

THE FIRST COLOR CODING SYSTEM FOR EASY SALON INVENTORY

HIGH QUALITY LASH EXTENSION TRAYS

Meet our Winter Collection...

Designer Kit | Winter Edition Designer Kit | Winter Edition
Designer Kit | Winter Edition
$40.00

LASH EDUCATION

Classic + Volume Combo Course #Basic Classic and Volume Combo Online Module
Classic + Volume Combo Course
From $99.99
Volume Course Volume Course
Volume Course
$1,450.00
Mega Volume Course Mega Volume Course
Mega Volume Course
$1,450.00
Gift Card Gift Card
Gift Card
From $10.00

Latest News

Why your Latest Obsession will be SoCal Beauty Lash Extensions
Why your Latest Obsession will be SoCal Beauty Lash Extensions

Ask and you shall receive, SoCal has finally launched the long-awaited single length trays and we are here to give you all the details. 

Why Don't Your Eye Lashes Stay Curled?
Why Don't Your Eye Lashes Stay Curled?

Why Don't Your Eye Lashes Stay Curled? Curling your eyelashes has fast become one of the most popular beauty treatments around, whether you are doing it yourself with an eyelash...

How to Apply Fake Eye Lashes
How to Apply Fake Eye Lashes

How to Apply Fake Eye Lashes When applied correctly, fake eyelashes blend flawlessly with your own, giving you the illusion of naturally long, bold and beautiful lashes. Get the expert...