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The first customizable magnetic strip lash system
MADE FOR LASH ARTISTS
THE FIRST COLOR CODING SYSTEM FOR EASY SALON INVENTORY
HIGH QUALITY LASH EXTENSION TRAYS
Featured Products
LASH EDUCATION
Latest News
Why your Latest Obsession will be SoCal Beauty Lash Extensions
Ask and you shall receive, SoCal has finally launched the long-awaited single length trays and we are here to give you all the details.
Why Don't Your Eye Lashes Stay Curled?
Why Don't Your Eye Lashes Stay Curled? Curling your eyelashes has fast become one of the most popular beauty treatments around, whether you are doing it yourself with an eyelash...
How to Apply Fake Eye Lashes
How to Apply Fake Eye Lashes When applied correctly, fake eyelashes blend flawlessly with your own, giving you the illusion of naturally long, bold and beautiful lashes. Get the expert...
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18 JULY •
The moment you’ve been waiting for…
Romance Tweezer Collection is now available! ❤️🔥
Tweezers are like relationships, you have to date around a little until you find your gem. Tweezers can be tricky and when you fall in love you’ll never want to let them go! ❤️🩹
All of our tweezers are beautiful gold tweezers, each hand tested with a millimeter measuring tape along the back. You should have a tool to actually measure natural lashes in order to provide safe extensions. You should be able to measure your designer lashes easily to tailor length for guests. You should be able to rely on your tweezers to make mega fans or small fans. Lash Artists know that a good set of tweezers can mean all the difference in your performance. This is the tweezer collection you have been waiting for. Where fashion meets functional, meet our tweezer collection you are bound to fall for, Romance. ❤️🔥
*All tweezers are available for individual purchase or you can buy the entire collection of all 5 tweezers for a limited time at $99.99.🌹
SoCalBeauty.com
12 JULY •
The dreamiest tweezer collection is dropping Monday. ✨Which one are you excited to get your hands on? Or are you ready to fall for them all?❤️🔥
10 JULY •
@heathershustle
(AKA: Queen of Lash Therapy🌿) stunned us with a gorgeous photoshoot featuring designer lashes! We asked Heather to tell us her vision for this shoot & to provide lash artists with an inspirational gem.💎
“My vision was bringing the whimsical elegance with a hint of boss babe to the desert. I wanted to show that magnetics and lash extensions are basically two in the same depending on your preference. My tip to lash artist is JUMP out of your comfort zone. I was so skeptical on magnetics, different styles and shapes, and just decided to go for it all at once and it made me grow SO MUCH in my artistry skills and in my clientele!”
-Heather Bybee
@heathershustle
8 JULY •
After a long weekend, it’s time to get back to #work! Having professional products you can count on is a #must.
1. Showtime Aloe Based Prep
2. S.O.S. Adhesive Aid (Speeds up any adhesive cure time, must-have for summer)
3. Protect He(r) Base Bonder
4. TTYL Cream Remover
Airtight professional lash products you can rely on ⚡️
SoCalBeauty.com
6 JULY •
Enjoy the weekend, lash lovers❤️
#weekendlashessentials
3 JULY •
Designer Lashes by one of our SoCal Muses @iwokeuplikethis_lashes 💕
Can I get a 🙋♀️ if you would wear these stunnerz?!
“They are a C curl, .07 volume in lengths 8-11mm! Doll-eyed shape😊” -Lauren
29 JUNE •
UPCOMING COURSES:
#DESIGNERUPGRADE
Designer Lashing Advanced
August 2, 2021
#BASIC
Classic & Volume Combo
August 28-30, 2021
#VOLUMEUP
Master Volume & Advanced Shaping
September 19-20, 2021
#MODERNMEGA
Mega Volume Course
October 10-11, 2021
Now that local restrictions have lifted, you can…
Attend any course fully in-person✈️ or fully virtual💻🎉
Location: SoCal Beauty in Aliso Viejo, CA.
Sign Up: SoCalBeauty.com
SoCal Beauty offers Sezzle at checkout for 4 payments, Zero Interest.
Snag your seat today 💓
28 JUNE •
Sunday Line Up:
🍳Brunch with a side of clear liquid liner & light designer lashes
🥂 Mid-day nap from all the mimosas
💧Skincare detox with a side of boi bye & keep it squeaky for fresh eyes to start a new week🧖♀️
27 JUNE •
GIVEAWAY CLOSED❤️❤️❤️❤️❤️❤️
Winners @exesthetics @beautybyanniemink 🎉🎉🎉
☀️SUMMER GIVEAWAY ☀️
In honor of our Summer Collection launching we thought, why not do a giveaway?!🌊
Giveaway: We are giving away FIVE kits with a lash lover bag & tee, to TWO winners! 🏆🏆
Tag your lash besties! The more tags = more entries🎟 Add this post to story & tag us = bonus points 🎟🎟
But shouldn’t everyone be able to win today? ☀️
ANYONE that purchases a summer kit within the next 24 hours, screenshots their order & posts to their story (don’t forget to tags us) will get a FREE brand new Lash Lover bag!💕
Winners will be announced Monday June 28th!🏅🏅
NOBODY DOES SUMMER LIKE SOCAL✨
Summer Kit Includes:
Orange She’s Single Magnetic Spaced Strip Lash Compact (1 Pair)
Designer Eyeliner ( Liquid ) Black (1)
🚨Designer Eyeliner ( Liquid ) Clear (1) (BRAND NEW PRODUCT)
Boi Bye Oil Free Makeup Removing Pen (1)
Blue Stainless Steel Applicator (1)
#hotgirlsummerstartshere
SoCalBeauty.com
24 JUNE •
