As a service provider, you want to provide your clients with the best possible experience. Part of that experience can include offering retail products that complement your services....

Discover the ultimate solution for instant hydration and rejuvenation with Chill Out Under Eye & Lip Masks. Designed for beauty professionals and women ages 18-45, these masks deliver visible results...

Summer is a busy season for lash artists, as clients look to enhance their natural beauty with stunning lashes. As a lash artist, it's essential to prepare for the summer...

As a lash artist, building a loyal clientele is essential for the success of your business. A loyal client base can help you generate repeat business, referrals, and positive...

As a lash artist, choosing the right adhesive for your lash extensions is critical. The right adhesive can make all the difference in the quality of...

Ask and you shall receive, SoCal has finally launched the long-awaited single length trays and we are here to give you all the details. 

Why Don't Your Eye Lashes Stay Curled? Curling your eyelashes has fast become one of the most popular beauty treatments around, whether you are doing it yourself with an eyelash...

How to Apply Fake Eye Lashes When applied correctly, fake eyelashes blend flawlessly with your own, giving you the illusion of naturally long, bold and beautiful lashes. Get the expert...

How to remove Dandruff on Eye Lashes and Eye Brows Dandruff isn’t uncommon and is often easily fixed with an over-the-counter medicated shampoo. However, when you start seeing dandruff accumulate...

How To Pick the Best Lashes for Your Eye Shape With so many fantastic eyelash shapes available, it can be difficult to know which ones will be the most flattering...

11 Of The Best Eye Makeup Tips For Mature Women As you get older, it can feel more challenging to make your eyes look as good as you want them...

Here Are Eye Makeup Tips for Women Over 50 The eyes are the window to the soul. But the window dressing - makeup - that we use may need a...