1. Use Product Recommendations
One of the easiest ways to sell retail products is to make recommendations based on your client's needs. For example, if you are a lash artist, recommend a lash serum to help your clients maintain their natural lash health between appointments. By focusing on the benefits of the product, you are providing valuable information to your clients, rather than pushing them to make a purchase. Education is KEY to a non-salesy sale!
2. Offer Samples
Another way to encourage clients to try retail products is to offer samples. This allows them to test out the product before committing to a full-sized purchase. Samples are also an excellent way to introduce clients to new products they may not have considered before. Another great way to offer a sample is to allow the customers to use the product as a tester before the appointment. For example, if you provide lash services, have Squeaky lash cleanser in your restroom and have your guest cleanse their lashes prior to their appointment. This gives them the full experience of product use and get's them in the routine of using the product.
3. Display Products Strategically
When it comes to selling retail products, the way you display them is crucial. Strategically placing products in your workspace, such as at your checkout counter or in a display case, can increase visibility and encourage clients to make a purchase.
4. Create Bundles
Creating bundles is an excellent way to sell multiple products at once. For example, if you offer lash services, you could create a "premium full set" that includes an aftercare set (aka. our Lash Essentials Aftercare Kit). This cuts selling completely. Bundles not only increase sales but also provide convenience for clients who are looking for a complete solution.
In conclusion, selling retail products as a service provider doesn't have to be salesy or pushy. By using product recommendations, offering samples, strategically displaying products, sharing your expertise, and creating bundles, you can provide your clients with a valuable retail experience without sacrificing your professionalism. By implementing these retail hacks, you can increase your sales and provide your clients with even more value!
]]>Why Chill Out is a Must-Have:
Application and Tips:
To experience the full benefits of Chill Out Under Eye & Lip Masks, follow these simple steps:
Targeted Results for Professionals and Women:
Chill Out Under Eye & Lip Masks are specifically designed to meet the needs of beauty industry professionals such as lash artists and estheticians, as well as women aged 18-45. Here's how these masks can benefit you:
Experience the transformative power of Chill Out Under Eye & Lip Masks – your ultimate solution for instant hydration and rejuvenation. By harnessing the potential of Camellia Sinensis Leaf Extract, Glycyrrhiza Glabra Root Extract, and Centella Asiatica Extract, these masks offer unmatched results.
]]>As the demand for lash services increases during the summer, you'll need to ensure that you have an adequate supply of lash extension supplies, including adhesives, lashes, and other necessary tools. Stocking up on supplies ahead of time will help you avoid last-minute rushes to the store and ensure that you have everything you need to provide quality service to your clients.
2. Stay Hydrated
With the summer heat, it's essential to stay hydrated to keep your energy levels up and avoid burnout. Make sure you have plenty of water on hand, and consider adding electrolyte supplements to your drinks to replenish lost fluids and nutrients.
3. Adjust Your Schedule
Summer may mean more clients, longer work hours, and a busier schedule. It's important to adjust your schedule accordingly to ensure that you have enough time to provide high-quality services to your clients while also taking care of yourself. Consider extending your work hours or adding extra days to your schedule to accommodate the increased demand.
4. Offer Summer Deals
Summer is a great time to offer discounts or promotions to your clients to incentivize them to book appointments. Consider offering a special discount on a full set of lashes, or a package deal on multiple services to attract more clients.
5. Promote Your Services on Social Media
Social media is a powerful tool for promoting your services and attracting new clients. Create eye-catching posts featuring your work and use relevant hashtags to reach a wider audience. You can also offer exclusive summer deals to your social media followers to encourage them to book appointments.
6. Keep Your Workspace Cool
With the summer heat, it's important to keep your workspace cool and comfortable for both you and your clients. Consider investing in a portable air conditioning unit or fans to help regulate the temperature in your workspace.
Preparing for the summer season as a lash artist requires careful planning and preparation. Stocking up on supplies, staying hydrated, adjusting your schedule, offering summer deals, promoting your services on social media, and keeping your workspace cool are all essential steps to ensure that you can provide quality services to your clients during the busy summer season. By following these tips and tricks, you can have a successful and productive summer as a lash artist.
]]>Consistent quality service is crucial for building a loyal clientele. Your clients expect the same level of quality service every time they visit your salon. Make sure you are consistent in your work, paying attention to every detail and making sure each client leaves with flawless lashes. This will help you build trust with your clients, and they'll be more likely to return to you for future appointments.
One of the most effective ways to build a loyal clientele is by personalizing your service. Take the time to get to know your clients, their preferences, and their individual lash needs. This will help you tailor your service to their specific needs and create a unique experience for them. Create your point of difference. What makes you different from the lash artist next door? Maybe you specialize in texture sets, maybe you add an element of skincare to your service or end your service with a specific massage that clients love. Personalization shows that you care about your clients, and they'll appreciate the extra effort! Personalizing your services will draw your dream clients to you.
Effective communication is critical for building a loyal clientele. Be clear and concise when explaining the lash extension process to your clients, and always keep them informed about what you're doing. It's also essential to be responsive to your clients' questions and concerns. Promptly address any issues and make sure your clients are happy with their lashes before they leave.
Building a loyal clientele as a lash artist requires consistent quality service, personalization, and effective communication. By following these three secrets, you can create a unique and memorable experience for your clients, and they'll be more likely to return to you for future appointments. Remember, building a loyal clientele takes time and effort, but it's worth it in the long run for the success of your business.
]]>As a lash artist, choosing the right adhesive for your lash extensions is critical. The right adhesive can make all the difference in the quality of your work and the satisfaction of your clients. SIS adhesive is the perfect choice for achieving stunning and long-lasting lash extensions. In this blog, we'll share why SIS adhesive will be the staple in your lash salon.
]]>As a lash artist, choosing the right adhesive for your lash extensions is critical. The right adhesive can make all the difference in the quality of your work and the satisfaction of your clients. SIS adhesive is the perfect choice for achieving stunning and long-lasting lash extensions. In this blog, we'll share why SIS adhesive will be the staple in your lash salon.
SIS adhesive is known for its superior bonding strength, making it an excellent choice for lash extensions. It creates a strong and durable bond that will keep your client's lashes in place for weeks without any issues. This bonding strength ensures that your clients are satisfied with their lashes and keeps them coming back for more.
SIS adhesive has a quick drying time, which is essential for a lash artist's efficiency. You won't have to wait long for the adhesive to dry, which means you can work faster and complete more appointments in a day. This saves you time and ensures that your clients are not spending too much time in the salon.
SIS adhesive is safe and gentle, making it an excellent choice for clients with sensitive eyes. It does not contain any harmful chemicals that can irritate the eyes or damage natural lashes. This safety and gentleness make it a great choice for a variety of clients.
SIS adhesive has a long shelf life, making it an excellent investment for your lash salon. You won't have to worry about the adhesive drying out or losing its effectiveness. This means you can buy in bulk and save money in the long run.
Here’s the Run down
SIS Adhesive | Size 10ML
Every lash artist needs a good SIS to lean on. SIS has a precise drop technology nozzle, this means you will get exactly .03ml drop when you tip her over (that’s over 330 drops per bottle!). Gone are the days of squeezing, burping & unclogging. This bottle is designed to keep adhesive from allowing air back into the bottle through the nozzle, so you can have fresh adhesive all the time!
SIS is made to work in a wide range of humidity levels (between 30-70%) and temperatures ranging between 68-80 degrees. With her quick dry time of just 1-2 seconds and easy to work with medium viscosity, you are sure to have exceptional retention and a SIS you can rely on!
Shelf Life:
Once opened 4-5 weeks
Unopened 6 months
Viscosity | Medium Thin
Dry time | 1.5 seconds
Temperature | 68-80 (Best around 75)
Humidity Range | 30-70% (Best around 50%)
In conclusion, SIS adhesive is a superior choice for lash artists looking for a strong, efficient, safe, and cost-effective adhesive. With its superior bonding strength, quick drying time, safe and gentle formula, and long shelf life, SIS adhesive will become the staple in your lash salon. Try it out and see the difference it makes in your work and the satisfaction of your clients. Now available with a monthly subscription!
]]>Why your Latest Obsession will be SoCal Beauty Lash Extensions
SoCal Beauty is known for having innovative products for the everyday lash artist. But have you experienced the latest? For almost 1 year SoCal Beauty has had Lash Extension Mixed Tray’s a part of their collection. These extensions have been loved by many lash artists over the year and the number #1 request from the SoCal buyer has been single length tray lash extensions. Ask and you shall receive, SoCal has finally launched the long-awaited single length trays and we are here to give you all the details.
About the Lashes
The single length trays have minimal packaging changes, but the lashes themselves will be consistent with what you already know and love. The lash extensions are made from a synthetic satin matte faux mink lash. This means that they are going to be consistently dark, have a gorgeous curl that lasts and are soft to the touch. You won’t find a shine or plastic looking sheen with the lashes. They mimic the look and feel of a natural lash, but better. Did we mention they fan like butter? Because of the soft texture, these lashes will be easier to fan, making them fun to work with.
The Staples & The Changes in Packaging
Consistent with our Mixed Trays, all of our lash trays have a window inside of them and are in color coded packaging, based on the curl. Can we say home edit? Yes this not only is functional but fabulous to look at. This is to make it easy for you when storing your lashes and doing inventory. Every tray includes 20 rows of lashes. Why waste tray space with a logo? The strips also come with an aluminum backing so that you can easily remove and replace the strip where you need to without ruining the strip. Of course, the trays themselves are made of the same material and are extremely durable which is important because accidents happen. Our new single length trays do come with a white shimmery backing to make the lashes pop and be easily visible. The new trays also have a folding magnetic flap that will allow for easy removal of each strip from the tray. Lastly, all of the details are written on each strip in a dark pink font to make the details easily readable.
Fashion + Function
Our hope was that you would be able to carry lash extensions that were of the highest quality and completely functional for your space as a lash artist. As new orders of our mixed trays come in, they too will begin to mimic the updates in packaging that the single length trays now have. Nobody knows a lash artist better than a lash artist. We hope you continue to love our gorgeous lash extensions, proudly share and display them to your guests. Don’t forget to tag us in your #SoCalSets!
]]>Curling your eyelashes has fast become one of the most popular beauty treatments around, whether you are doing it yourself with an eyelash curler or visiting a beauty technician to get them curled professionally. Curling your lashes can not only deepen your eye color but also widen the eyes, enhance makeup and give the face a lovely lift. However, sometimes your lashes just won’t play nicely, and when curling doesn’t work, it can be frustrating.
If your lashes are refusing to cooperate when it comes to curling, there are a number of things you can try. If you are curling them yourself at home, it could be something as simple as your technique, and so once you get this right, you are on your way to achieving the desired curling effect.
When using your curler, make sure your finger and thumb are in the designated holes. It sounds simple, but this is how you can achieve the correct pressure. Next, open the curling device wide enough to fit in both the top and bottom lashes inside. Finally, squeeze down as close to the roots as possible but without catching the skin and count to five. If you have already tried this and it hasn’t worked, don’t give up; there are other things you can try. Try pumping the curler up to 10 times at the root and then hold for 5 seconds, before moving the curling device along the lashes each time. Remember not to pull on the lashes and to let go gently when releasing; otherwise, the lashes could break.
Eyelashes are there to protect our eyes and stop dust and dirt from getting in, but they also make our eyes look pretty. Just as with the hair on our heads, we need to treat our lashes with some TLC. The Polisher Cleansing Brush is perfect for cleaning the lash line and should be kept in the bathroom to remind you to polish your lashes regularly. Simply use it in a downward motion and brush the lashes along the top and bottom. Use with Squeaky Rose Water Lash Cleanser, which provides a deep cleanse for the lashes and is packed with anti-aging benefits. The added rose water has antiseptic, antibacterial and anti-inflammatory properties, which can help reduce redness, swelling, puffiness and the appearance of lines and wrinkles. The cleanser also contains hyaluronic acid, which helps hydrate the lashes in a safe and gentle way and is perfect for anyone looking to get lash extensions.
Don’t skimp on the mascara, and consider wearing waterproof mascara. Some people are put off by wearing waterproof mascara because of the difficulty in removing it, but as long as you use a quality makeup remover, this shouldn’t be a problem. The waterproof formulas are great for holding lashes in place and have the added benefit of staying on when working out, swimming, washing and crying.
When applying mascara, remember that not all your lashes are the same length, which is why some mascara wands are bent. Try to angle the brush, or bend it a little yourself before using, as this will help you reach even the shortest lashes.
If you like to curl your eyelashes and do it regularly, consider investing in a proper, quality curler. There are some poor products on the market, so make sure you are using one that is fit for purpose.
If you are after perfection, you should also invest in quality tweezers. The Solo Straight Isolating Tweezers are perfect for separating lashes and are also great for fitting lash extensions.
Eyelash extensions are becoming more and more popular, and many beauty technicians are adding to their skill set by training in applying extensions. Beauty salons are also investing in staff training so they can offer this service to their clients.
Anyone who is looking to apply eyelash extensions should only do this with the right products and training and be confident in the procedure. The Friends with Benefits Pro Line Kit contains essentials for fixing lashes, including aloe prep, adhesive, bonder, foam tips and cream remover.
If you are planning to curl your lashes for a special occasion, don’t leave it until you are getting ready. Practice your technique and make sure you have everything you need in advance. Be sure to go for quality over quantity.
]]>When applied correctly, fake eyelashes blend flawlessly with your own, giving you the illusion of naturally long, bold and beautiful lashes. Get the expert tricks and tips to applying fake eyelashes like a pro.
Before you get started on your eyelash application, curl your natural lashes and apply a coat of your choice of mascara. Match the color to that of the fake eyelashes.
We know you’re eager to get started, but one of the biggest and most common mistakes you can make is to damage your fake eyelashes right away by removing them from their packaging too roughly.
There are two tricks to removing your fake eyelashes without damaging them. You can use one finger to pull the fake eyelash gently downward to loosen it from the glue that holds it to the tray. Alternatively, use tweezers to delicately pull the product away from the tray.
If you are applying several individual bunches of feathery lashes, you can ignore this next step. Your falsies are perfect just the way they are! Make sure you place some of these toward the outer edges of your eyeline.
Everyone has their own unique eye shape and size. Fake eyelashes have been designed with this in mind, and most people find they need to trim them to size. First, measure your fake eyelash against your eyeline to see how much you need to cut off. Then use specialized scissors, such as the stylish and functional Cut Off Gold Mini Scissors, to get them just right.
Also consider the half-lash look for the perfect daytime look. This style combines glamour with a girl-next-door vibe. The half-lash will have you looking effortlessly chic on coffee dates. This consists of deliberately chopping your false eyelash in half, adding a subtle but bold element of visual interest to the middle and ends of your eyes.
Using a foam tip for accuracy, spread a thin layer of glue onto the band of the fake eyelashes. If you apply the glue directly from the tube, you risk uneven coverage and tacky clumps of adhesive. Apply a little more glue to the inner and outer ends than to the middle.
Don't want to use lash glue? Use our wide range of Universal Eyeliners. these liners work with both regular lashes and magnetic lashes, apply the liner and lay the lashes along the liner and you will be all set.
For a product that is sure not to become soggy and oversaturated, choose foam tips that have been designed with fake eyelash application in mind, such as a Swipe Right Pack.
For this next step, do nothing. That’s right - nothing! It’s vital that you wait a few seconds to let the glue become nice and sticky so it will firmly grip your eyeline. If you apply your lashes too soon after gluing, they will slide around no matter how firmly you press them on.
Don’t be tempted to use your fingers. This is a surefire way to mangle your lovely lashes. For expert application, use a proper lash tweezer, picking the false lash up by the middle and applying it as close to your natural lash line as possible. The closer you get, the more easily you will be able to blend the fake eyelash with your real lashes.
There are many types of specialized eyelash tweezers, from ones that help separate your lashes for a truly stunning look to ones that are ideal for delicately lifting and pressing the products onto your eyeline. With a tweezer kit, such as the Romance Tweezer Collection Kit, you are sure to have everything you need for each step of the process.
With your fake eyelashes securely in place, now it is time to apply a second coat of mascara and your eyeliner. The additional mascara will blend your natural lashes with the fake ones. A subtle coat of eyeliner along the lash line will disguise the band of the fake eyelashes, adding to the illusion that they are real. It is important to do this regardless of whether you used full lashes, half lashes or a selection of individual bunches. A liquid eyeliner product is recommended for this stage for smooth and even coverage.
Now your look is complete, and you are ready to turn heads with your stunning new fake eyelashes. When applied properly, they will stay on as you dance the night away, but do try your very best not to touch or rub your eyes too much.
]]>Dandruff isn’t uncommon and is often easily fixed with an over-the-counter medicated shampoo. However, when you start seeing dandruff accumulate on your eyelashes and eyebrows, you might be wondering what you should do and why it’s even there in the first place.
When it comes to your eyelashes, there are several conditions that may be responsible for this. Commonly, an eye condition called blepharitis is the culprit. It causes soreness and itchiness that can cause the delicate skin on your eyelids to dry out. This is what leads to those unsightly dandruff flakes.
Often, it’s a condition called seborrheic dermatitis that causes dandruff to build up on your brows due to the irritation, inflammation, and excess oil production that it causes. While this isn’t harmful to you, it’s unlikely to be the look you were hoping for and is something you’re going to want to take care of pretty quickly.
There are other causes of dandruff on the lashes and brows, but most will respond to the same type of care. One thing you should always avoid doing is scratching at the area as this will likely worsen the condition and increase your chance of getting an infection or spreading an infection from one eye to another.
Keeping the area clean is definitely one way to start tackling the issue, and depending on just how bad the problem is for you, it's something that you could try doing up to four times a day if convenient. Special shampoos for your lashes that contain tea tree can be helpful in combating those pesky flakes and will help reduce the flakes on brows, too.
When you wash, try to massage the lash line and brow area with your finger to help soften and remove flakes as you clean. You’re also going to want to pay closer attention to the lash line than you normally would as the base of your lashes is where dandruff buildup will accumulate most. Try to gently tug your eyelid out away from the eye a little for protection and then use a washcloth to rub the lash line very carefully. Make sure you have two washcloths that you can tell apart as you should be using a separate one for each eye whenever there is any question of infection.
You could also try taking a very warm washcloth and applying it to the area for a few minutes to help soften and loosen flakes. It is also likely to provide relief if the condition has been causing any discomfort or swelling to the eye area.
When you’ve suffered from any kind of skin complaint, your skin will have gone through a pretty tough time. It can be helpful to pay extra attention to cleansing the lash line and helping to rejuvenate it. This Squeaky | Rose Water Cleanser can be used between washing the face and is formulated with rose water and hyaluronic acid. Whatever products you decide to go with, try to choose one containing rose water as it has natural antiseptic, anti-bacterial and anti-inflammatory properties that can help with the symptoms of eye conditions that cause dandruff.
Many products pack in extra ingredients such as hyaluronic acid to fight signs of aging such as lines and wrinkles. Hyaluronic acid works by delivering intense moisture to the skin for a longer amount of time and can help skin recover from the trauma of a skin condition that can leave it looking older than it really is.
It’s important to realize that, although usually harmless, an eye or skin condition that doesn’t go away after treatment should always be checked by your doctor for their expert opinion and treatment. There can be the rare occasion when you might need specific treatment, and just trying to cleanse away the problem for the long term could prevent you from getting the help you need.
As we've explained, there are several things you can do to reduce your eyebrow and eyelash dandruff and help you look and feel more confident. Cleansing and moisturizing the area several times a day, using products that are designed for the job, and seeking expert help if the condition doesn’t clear up are the best things you can do.
]]>With so many fantastic eyelash shapes available, it can be difficult to know which ones will be the most flattering and how to use them to enhance your natural beauty perfectly. Here is a guide to which shape to go for, depending on your eye shape.
If you have deep-set eyes, you should make the most of your prominent brow bone and wear lashes that emphasize this well. You can get away with being overly dramatic without your lashes overpowering your eyes. Long lashes with lots of volume will look stunning on you, especially on a big night out. Make the most of those gorgeous eyes.
If you have round eyes, they are likely to be big, wide, and sparkly - and perfect for enhancing with a pair of gorgeous lashes such as these Designer Lashes. You will look fantastic in a pair of lashes that elongate the eyes, so go for something long and curly. You will get away with being super-girly if that is your style, so don’t be afraid to embrace your inner goddess. You can create flirty volumes by going for something that is longer at the corners as this will create a cat-like effect.
You have the good fortune of having almond-shaped eyes, they are incredibly versatile. You already have a natural point and a wider center to your lashes, so make the most of them. Most styles will complement your shape, so it is up to you. If you want to look business-like and professional in the daytime, opt for something that works with your natural lash. However, for a glam evening look, don’t be afraid to go longer with pointier ends.
Hooded eyes can be made to pop by using the right eyeshadow, so your emphasis should be here. However, to complete your look with a pair of stunning lashes, how about something that gives your eyes some depth? Go for lashes that will open your eyes at the center and make them look bigger. You can carry off volume well, so don’t be afraid to go for a set that makes your natural lashes look a lot fuller.
As monoid eyes have no visible crease, a great pair of lashes can change the appearance of the eyes dramatically and accentuate them well. Monoid lashes tend to be quite straight, but you can create a fantastic look by lengthening your lashes, especially at the outer corners. This will elongate the shape of your eye and will look stunning.
Close-set eyes are defined by the fact that the inner corner of your eye will sit close to your nose. You can emphasize the shape of your eye by wearing some lashes that accentuate the outer corners and lengthen them. If you want a more pronounced look, get some lashes that go out at the corners but are shorter toward the center, creating a style that will make you look naturally gorgeous.
This is a great eye shape as you can create amazing cat-like eyes without too much effort. The type of lashes to opt for are some that give you a lot of length along your lash line. This is a fantastic look to continue using eyeliner, such as this Brown Designer Eyeliner, too. This will draw a lot of attention to your eyes, and you should emphasize them as your best feature.
Your eyes are likely to be naturally beautiful if you are lucky enough to have prominent eyes, so you should really make the most of them, especially if you are getting glammed up for a big night out. The lashes that will suit you best will have varying lengths. It is best to go for length at the outside edge, getting shorter towards the center and inner eye. This will make your lash line stand out, and you will look gorgeous and natural.
We hope this guide has given you some great ideas about what style of lashes to go for. However, you need to feel comfortable in whatever you choose. It might be practical to treat yourself to a few different pairs that you can try around the house and see which ones you like best. That way, you can change your lashes depending on how you feel and what the occasion is, and you will never get bored of wearing the same pair!
]]>As you get older, it can feel more challenging to make your eyes look as good as you want them to. The great news is that clever makeup can make your eyes shine and could create an altogether more youthful look. Here are some top tips and tricks that you can try to give yourself the freshest possible facial features.
Before you even think about putting on eye makeup, you are going to need to ensure that your skincare routine is in good shape. Menopause, hormonal changes, and lowered oil production can all lead to drier skin, which can make laugh lines and wrinkles look more severe. Ensure you are taking care of your skin properly by using a super-hydrating moisturizer specially tailored to meet the needs of more mature skin. Pay special attention to keeping the delicate undereye area as hydrated as possible.
A primer is essential if you want your skin and makeup to look their very best. These products are designed to make skin look smoother and minimize the appearance of pores, as well as making your makeup stay where it is supposed to be for hours on end. For more mature women, primer can give your face an immediate lift. Just make sure you use one with the same base formula as your chosen foundation - either water or oil. This will ensure that one doesn’t repel the other.
You should also use a special eye primer if you intend to use powder eye colors. There are varieties you apply to your lids and formulations specifically created to hydrate and correct the undereye area. This can be a game-changer when it comes to reducing the appearance of fine lines and crow’s feet and prevent your concealer from settling in the lines.
Do you remember the days when you used to finish off your face with a good dusting of setting or anti-shine powder or when you used a heavy coat of the same powder to catch flecks as you applied your eyeshadow? Well, those days are gone as powder can spell disaster for more mature eyes, sinking into fine lines and wrinkles and making them look far worse than they really are.
Make sure you have a really good set of makeup brushes so you can apply your eyeshadow and really blend it on your lid to create a seamless look. The best choice of eye colors for more mature women are cream formulas that won’t settle into those pesky fine lines. Nevertheless, you may need to set cream eye colors with powder formulas to prevent transfer. The effect of this can be minimized by using matte eyeshadow.
Matte shades are the best choice for more mature eyes as they won’t emphasize any wrinkles in the same way that sparkly shadows can.
Whatever your age, you should think about your eye shape when planning your makeup and remember that this can change a little over time as your face alters. If you have more of a hooded lid, think about keeping your eye color to a minimum. A simple wash of color may be all that’s needed, and then you can focus more on applying your Designer Eyeliner.
Your natural lashes can lose their impact as you get older, but that’s no reason to go without the eye-popping effect that great lashes can provide. Booking an appointment to give your lashes a lift can boost your mood as well as the appearance of your face. Natural, high-quality false eyelashes can have a major effect, opening eyes and really allowing their inner beauty to shine through.
Your eyes can begin to look smaller as you age, so invest in a flesh-toned liner and line your waterline to instantly make them look larger.
If in doubt, adopt the "less is more" mentality. You may only want to apply eyeliner to the upper lash line, for example, or go nude and just opt for concealer to even out the tone of your eyelids.
Lashes thin as you age, and regrowth does not happen as readily. Use a conditioning mascara that will nourish them while adding a coat of color.
Use a concealer to highlight the under-brow area to define and lighten your arch.
]]>The eyes are the window to the soul. But the window dressing - makeup - that we use may need a little shakeup as we get older. What worked when we were in our 20s may not work quite so well in our 50s, but that doesn’t mean we can’t still look awesome and enjoy using makeup to accentuate our best features. It simply means we may have to try a few new tricks and tips to achieve the same captivating and radiant look. Here are some eye makeup tips and tricks for women over 50.
Great eye makeup starts with the right prep. It’s important to create the best base you can for your makeup. Skin loses moisture and elasticity as we age, particularly after menopause. This applies to the areas around the eyes, where skin is generally thinner and more delicate. Make sure you have a good skincare routine that includes specialized products for the under-eye area. Before applying eye makeup, use an eyeshadow primer to provide a smoother surface for cosmetics and prevent eye shadow from sitting in creases.
You may have been fond of dramatic black eyeliner and dark smokey eyes in the past, but on more mature women, this can look harsh and aging. Lighten up by choosing softer, lighter eyeshadows. Try a brown eyeliner and mascara for a more subtle look while still adding definition. Of course, turning 50 doesn’t mean you have to ditch a dramatic smokey eye; just switch up the color palette. Instead of blacks and dark grays, create a smoky eye using lighter shades of brown or plum, for example.
As you get older, it is more important than ever to understand your colors. Look for eyeshadows that complement your skin tone to achieve the most flattering effect possible. Seek the help of a color specialist if you need help to determine whether your skin is cool or warm toned. Remember that skin changes over time, so your skin tone may have changed over the years, too.
Glittery eye shadows are usually thought to be aging on more mature skin, but if you still love a bit of sparkle, look for soft satin products with a slight sheen instead.
Matte eyeshadows can highlight uneven surfaces. Opt instead for soft satin eye shadows with a slight sheen, which gives it a more blurred effect. A cream shadow with a satin finish could be your best friend.
You don’t have to stay away from shimmer completely, however. Try a dab of highlighter on the arch of the brow bone and on the inner corner of the eyes to reflect light and provide a more wide-eyed and youthful look.
If you still can’t tear yourself away from black eyeliner on your lower lash line, there is another way. Ditch the harsh gel liners and try a kohl pencil instead for a softer finish. Be sure to blend really well with a sponge or your finger for a more flattering look. Keep it as close to the lash line as possible before you blend it out.
Use an illuminating concealer under the eyes to reflect light particles and cover dark circles. How you apply it is especially important. Don’t smear it across the whole undereye area and pull at it; the skin here is super delicate. Instead, dot it onto the skin and dab it into the skin with your fingers.
When it comes to concealer, the old adage "less is more" is certainly the case for more mature skin. Too much undereye concealer can sit in lines and creases and can have the opposite effect of what you are trying to achieve.
Thick, luscious-looking lashes make a statement whatever age you are. If you are trying to create a glamorous and dramatic evening look, don’t forget the mascara. You may want to try a mascara with a comb applicator instead of a brush to try to get every single hair. If you find that your lashes are more brittle and not quite as full as they once were, there are always false eyelashes. Try false strip lashes or even magnetic lashes, such as those offered by SoCal Beauty. They offer a customizable magnetic lash system made for lash artists called Designer Lashes.
]]>Makeup artist school is the best place to learn the tricks of the trade. Many of the teachers have worked with celebrities, and their hints and tips are invaluable to those who want to go on and make up the stars of the future. Here are 8 of the best secrets I learned at makeup artist school.
Before you even reach for the makeup, you need to take care of your skin health. Your skin is like the blank canvas that all the makeup is going to be applied to, so it needs to look good to give you the best results.
Make sure you cleanse, tone, and moisturize daily using products that are most suitable for your skin type. Exfoliate regularly to get rid of any dead skin cells, and drink plenty of water to flush any impurities out of your body.
Investing some money in the tools of your trade means that they will last you for a long time and help you to do your job. Just like a plumber couldn’t work with a broken wrench, a makeup artist can’t work with a cheap brush that sheds bristles all over their client.
You might think it is cheaper to buy less expensive equipment, especially if you are just starting out. However, you will need to replace your tools more frequently if you buy them cheaply, so it will end up costing you more money. You don’t necessarily have to buy designer, but do buy good-quality products, such as these Curved Isolating Tweezers.
Look after your equipment and clean it properly between each use if you want it to last for a long time. Fishing tackle boxes make great makeup containers because there are lots of different compartments for all your makeup and they are easy to wheel around.
It is amazing how many people do this incorrectly by starting at one end of the eye and working toward the other. To get a straighter, more natural effect, start at the inner edge and work toward the middle. Then start from the outer edge and work toward the middle so that the line meets in the center. Make sure to invest in a good quality liner, such as this Liquid Designer Eyeliner.
For winged tips, always start on your lower lash line because this will go up at the outer corner naturally and will give you a line to follow to get your top lash line right. If you do the top first, you have nothing to follow to get the bottom right, and this can make it a lot harder to get the symmetry right.
Lips look their best when the upper and lower lips are symmetrical. You can create this using contouring if you do not have this look naturally.
Start by applying a layer of foundation to your lips to even out their skin tone. Then, use a white pencil to draw your lip line. Draw slightly outside or inside your lip line if you want to change the shape or size of your lip. Once you have this in place, you can draw in your colored lip liner.
Lipstick should be applied in downward strokes. On your top lip, start at the cupid’s bow. Lipstick on your bottom lip should be applied from the outside in to ensure an even color.
Apply a light shade of foundation to keep the lipstick in place. To get the perfect pout, apply a touch of lip gloss to the top of your cupid’s bow and the center of your bottom lip.
To make your eyes pop, you should use opposite colors to enhance them. For blue eyes, shades with undertones of orange or peach will make your eyes look bigger. If you have green eyes, use a shade with undertones of red or burgundy to create the same effect. Brown eyes are neutral, so any color is going to look good, but for that extra touch, opt for shades of blue or purple.
Everyone gets dark circles under their eyes from time to time. Customize a concealer that matches your own skin tone, and this will help to eliminate them. Apply this in a V shape beneath the eye, feathering out at the edges to blend in with your face makeup. This may sound like a lot of work, but it is worth it for the results you will see.
]]>The popularity of lash extensions has seen demand for training increase, and it is now considered one of the most popular beauty treatments available. Existing beauty technicians are adding to their skill set by training in lash extensions, and students who are looking to train as beauty technicians are seeking courses that include lash extensions as part of the syllabus.
Before enrolling in a course, students and beauticians should check the course provider's credentials. Even if their website looks professional, research the background of the provider as a good website doesn’t necessarily mean they are the best teachers.
First, check what qualifications the trainers possess and their work background, along with where they trained. You should also ensure that they have experience carrying out the procedure for which they are training you. Research how long they have been operating, and perform an internet search for any reviews and see if they offer anything that other providers don’t, or vice versa.
Don’t be fooled into signing up for a course that lasts a couple of hours; this is not enough time to practice your new skills. Make sure any course you do take gives you enough time to get practical experience.
If you are attending an in-person course, check the number of participants in the course as it is far better to be part of a small group that allows you to have personal guidance from the trainer than it is to learn in a large class, where you may not be given the individual time you need.
Don’t just go for the cheapest course you come across. Even though you may be promised certification, you may miss out on quality training and experience. Moreover, if you don’t feel confident in your skills, your clients will pick up on this and won’t want to return.
Any course you sign up for, whether it is online or in person, should include some basic essentials, such as cleansing the lashes, preparing the lashes and essential hygiene practices, along with how to set up your work station.
They should also cover what to look for regarding allergies and irritations and the correct guidance for this. Our Classic + Volume Combo Course is a four-day intensive course that is available online or in person and is led by multiple educators with lots of experience and covers everything you need to know.
There are some additional skills that may or may not be included in the training course you select, but other things to look out for include learning about the different types of lashes and how to manage them, as well as how to correctly use tweezers and which tweezers to use. Look for a course that teaches you about lash aftercare so this can be passed on to your clients, plus demonstrations on how to safely remove lash extensions.
Investing in high-quality equipment will stand you in good stead, and using professional tweezers such as the Solo Straight Isolating Tweezer will help you perfect your technique. With only the slightest tension and the sharp tip, you will be able to carry out precision-tight treatment, giving your clients a perfect finish.
There are also a range of advanced courses for anyone looking to specialize in lashes and lash extension treatment. Our Mega Volume Course teaches a range of fanning methods using different sized lashes and focuses on five different ways you can define, style and shape the lashes, including layering, patterns and how to use your creativity. The training takes place in a classroom setting and can be completed online or in person. The kit is also included in the price, and once completed, students will feel confident in their ability and the technique needed for producing mega volume lashes.
Certification
Finally, make sure the certification you will achieve is recognized by a professional body and check if the kit and equipment you need is provided by the course of your choice or if you need to purchase anything in advance.
For a look at all of our upcoming courses in a city near you click here.
]]>Eyelash extensions are the jewel in the crown of beauty treatments, and with so many useful products available to maintain your look, it is easy to get overwhelmed. Whether you are a lash artist searching for the perfect supplies or you just want to learn more about applying and maintaining beautiful lash extensions, allow us to walk you through everything you need to know about eyelash extension supplies in this definitive, ultimate guide.
Get your client ready for their treatment by carefully using delicate micro swabs to apply our Showtime aloe-based lash prep solution. This important step will help the eyelash extensions and adhesive stick to their natural lashes.
Lash adhesive is literally the glue that holds everything together. It is important not to use too little or too much of it. You need to invest in a good-quality product like the SIS Adhesive, which features a nifty nozzle with precise drop technology, so you know exactly how much glue to expect and can avoid issues like clogging.
Give your trusty glue a boost with an adhesive aid such as S.O.S. Although it's designed to speed up the cure time of glue, this has other uses, such as assisting with fanning out volume lashes.
The top styles for extensions include curved and straight isolation tweezers. Both styles will allow you to plunge into the lash line and isolate the lashes effectively, stopping them from clumping together and shaping the overall design of the lashes.
After lash application, using our Protect He(r) base bonder will rapidly seal adhesive bond between your client’s own lashes and the extensions and help the lashes to dry super-fast. Although you can use the bonder itself again and again, for hygiene purposes, you will need to use fresh application wands for each client.
These useful tools will help keep lashes upright and separated. They are ideal for gifting to a client after a session to help them to maintain their look. Not a fan of disposables? Find an eco-friendly option, such as the Show Off Lash Brush Pack.
To prevent irritation when taking off your client’s extensions, you need to use a removal cream. The dense, creamy nature of the product means it will sit heavily on their lashes, breaking down the glue without running into and stinging their eyes. It is also quick and simple to apply; all you need are some foam tips, and it can remove the entire set of extensions in one sitting. After applying an effective product such as the TTYL Cream Remover, it is recommended that the lashes undergo a deep cleanse to thoroughly remove any residue.
These modest items are actually one of the most important tools any lash artist has. For hygiene purposes, you should not be using the same brushes and wands on every client as this is how contagious conditions such as conjunctivitis spread. Instead, invest in a pack of squeak clean foam tips to help you hygienically apply toner, bonder, removal cream and more. Packs like Swipe Right contain up to 50 foam tips in just one box!
These safety features are used to protect the delicate skin beneath your eyes from a range of minor hazards. First, it will prevent any nicks or scratches from the isolation tweezers. Second, it will keep the client’s skin safe from the strong glues and potentially abrasive chemicals used in this beauty treatment. You can also use the eye pad to isolate the top and bottom lashes from each other, which will encourage natural shedding. The eye pad itself is soft and has been specially designed to fit snugly under the eye. An effective eye pad will be a light color to let the artist view the eyelashes clearly and can help them to create a style map.
Whether you are an established professional or an aspiring lash artist, you will need to keep all your products clean and organized. Seeing a beauty therapist with a tidy and well-stocked kit will reassure the client immensely. Kits such as the Friends with Benefits Pro Line Kit feature airtight storage to extend your product’s lifespan and contain essential pre- and post-treatment items including aloe prep, adhesive aids, base bonder, a pack of foam tips and cream remover.
]]>When you have limited experience with creating different makeup looks, it can be difficult to know where to start, especially when applying makeup to other people’s faces that are unfamiliar to you. It can really help to have at least practiced beforehand, and that’s where makeup charts can help.
Makeup charts, also known as face charts, are a little bit like a mock-up of a makeup look; they're a draft or a plan that is done of the look before you start applying the makeup for real. They consist of an outline of a face that shows the features that is printed on a type of paper that accepts the makeup pigments in a way that lets you apply real makeup to test out the look.
This gives you the opportunity to practice looks and techniques that you might not have done before and has the added benefit of acting as an archive that you can refer back to down the road. When it comes to drawing on lashes, try this Liquid Designer Eyeliner in Black to help create fine brush strokes.
Makeup charts must take into account the differences in features of different clients if they are to be used as effective planning and practicing tools.
There are even predesigned charts to show you how to do certain looks. So, what are some makeup charts that will help you become a makeup artist?
When recreating or designing a makeup look, you're going to want to be able to see and create the eye makeup on both open and closed eyes. Makeup charts are available in various configurations so you can choose how the look will be portrayed.
- You can get makeup charts that show both eyes open so you can see or recreate the eye makeup as a wide-eyed look, with details of which products were used.
- Similarly, there are makeup charts showing both of the eyes closed so you can see or practice the full eyelid.
- Additionally, there are those with one eye open and one closed if you’d prefer to just have one makeup face chart for the whole look.
Sometimes you may need some guidance to create a particular makeup look. You can still practice it first by recreating it on a blank makeup chart, but knowing what to do in the first place isn’t always easy. Many professional makeup artists make their completed makeup charts available online.
- There are many makeup charts that show specific eye makeup techniques. Maybe it’s a particular liner look or a more complex arrangement of eyeshadow colors.
- Some makeup artists produce makeup charts to illustrate particular lip makeup techniques that you might want to imitate.
- There are also charts showing contouring techniques for different looks. They can be really helpful as not only do they show the placement of the products but also state what products to use.
- Charts showing looks that suit dark skin tones are great for inspiration on the colors that would look fabulous.
- Charts with looks better suited to medium skin tones
- Charts that display looks that are for lighter skin tones
- Charts that illustrate mature makeup looks are a great idea for older clients, ensuring the most flattering results.
- Charts showing bridal makeup looks can be really useful. Not only can this be great for recreating the look but also for allowing a client to browse the looks and select something that appeals to them and their bridal party.
Some face shapes are less suited to certain looks or will require different application techniques to look good. Being able to practice is a huge help, and you can only really do this if you know what products you need to use and where. In total, there are nine face shapes. These are:
- Heart-shaped
- Round
- Oblong
- Rectangle
- Triangle
- Inverted triangle
- Square
- Oval
- Diamond
You can get makeup charts that illustrate makeup looks and techniques that are specifically suited to each of these nine face shapes. They will focus largely on contouring, which can be used to balance the weight of different parts of the face and accentuate bone structure. For example, round face shapes benefit from contouring to help give the impression of more chiseled cheekbones and a more angular jawline.
]]>Smoky eyes are a staple look for when the party season kicks off. Whichever eye color you have and whatever you choose to wear, glamorous eyes can elevate your look. Let’s take a peek at some ideas.
This is the ideal choice if you want a glamorous yet edgy look. It is perfect for making a bold statement over the holiday season and injecting a little rock-and-roll into any event. Apply a mid-purple color all over your lids. Add a darker color underneath your lower lashes and in the crease. You also want to make sure that the darkest pool of color is at your lash line to keep your style looking modern and fresh. Use a highlighter shade in the center of your eyelids and blend outward before adding definition to your lash lines with a high-quality Black Eyeliner. Finish off with a dramatic black mascara to complete the look.
Whatever smoky palette you choose, wings will always work to create a sultry look that is ideal in any setting, from a casual party to a formal evening event. To create the look, use a quality Liquid Liner with a precision brush. Balance out the look with a light pink, silver, or beige eyeshadow in the inner corner of your eyes. This will really make your eyes pop for that party.
Smoky eyes do not have to be overly bold - unless that is the look you want. If you want smoky yet understated, go for chocolate tones that melt together like the ingredients of a decadent and delicious chocolate cake. Add a hint of grey to enhance the smoky look and match with dark and glittery party outfits. This look is great if you have wider-set eyes.
You don’t have to settle for greys and browns. Instead, add to the glam effect with sweeps of shimmering blue or even hot pinks. This can look amazing if you have fair skin and really want to make your eyes stand out. It can also create a great contrast with black outfits or pastel shades.
Combining black and white eyeshadows can be really effective at creating a subtle, sooty, smokey look. This is a great style if you have darker skin and brown eyes and is the perfect look to take you from daytime into night. Start with a sweep of white, then define using black shades and a black eyeliner.
Combine smoky greys with dusky rose shades for a look that is supremely feminine and understated in its elegance. Pinks and greys work perfectly together and are ideal for fairer skin tones and big eyes.
Use rich plum shades across the whole of your eyelid before defining with smoky shades and highlighting with a lighter plum in the corner of the eyes. End with smudged kohl for an elegant yet dramatic finish. Just be careful not to overpower your face. Stick to nude lip colors to maintain a balance and create a look that is as striking as it is chic.
Greys are the traditional choice for smoky eyes, but edge toward bolder blues to add a real party vibe to your look. This offers a world of possibilities, from metallic navies that can add a rock star chic to glittery baby blues finished off with added layers of sparkle.
Nude tones can really lend themselves to smoky looks, especially if you have big brown eyes. Use neutral colors to create the base before adding a smoky sweep in the creases and along the lash lines. Bronze tones can be a great addition to this look, offering sun-kissed shimmer whatever the weather.
Think of the night sky and choose your eye colors to match. Midnight blues and sparkling silvers work together to create the ultimate party look. Make sure that your eyes really get the attention they deserve by combining with minimal makeup on the rest of your face.
Combine shades of green with bronze tones for a really modern-looking smoky effect. Think of glistening snakeskin and build up a color palette that will really set tongues wagging. Just make sure to keep the lighter tones on the inner corners of your eyes.
Lavenders work beautifully with greys to add a fresh look to more traditional smoky eyes.
]]>It’s a fact we can’t escape: our skin changes as we get older. When we reach 40, we may find that some of our trusty makeup looks we’ve been loving since our 20s simply don’t work anymore. It doesn’t mean you can’t still look amazing; it just means you may need to shake things up a bit. Here are 15 amazing makeup tips for women over 40.
You may find that thick black eyeliner and mascara no longer works for you and can have an aging effect. Ditch the harsh black for softer tones of brown or gold. Try to use colors on the same spectrum as your eyebrow shade.
If you’re not quite ready to give up that black eyeliner yet, try a softer pencil liner, such as a kohl pencil, and blend it out on the lash line to make it more flattering and less aging. Use a sponge or fine brush to gently soften the line.
Avoid matte, shimmer and glitter eyeshadows as these will draw attention to any uneven texture around the eyelids. Opt instead for satin eyeshadows with a very light sheen.
Finding out what makeup shades and colors suit you is essential. Enlist the help of an expert to find out if your skin is better suited to warmer or cooler tones. Using the right colors will help accentuate your best features. Regularly revisit your expert as the skin and its tones change over time.
This applies not only to the shade of your foundation but also to its texture. As we get older, the texture of our skin changes. Some heavier foundations may sit in deep lines or wrinkles. Look for ones that aren’t too heavy or too oily, with a lightweight consistency to blur uneven patches.
Lips lose volume as we age, and lining lips will not only make them appear fuller; it will also prevent lipstick from bleeding into fine lines around the mouth. You may also want to line around the lips with a concealer or foundation first to prevent potential feathering into lip lines.
Curling lashes can help make you look wider-eyed and more youthful. Learn how to do it well and invest in a great curler to avoid damage to your lashes.
Don’t use blush too low down on your face. Sweep it on the top end of the apples of your cheeks in a slight upward motion to give your face an instant lift.
Brows may thin and get patchier as we get older. You may need to think about switching up your eyebrow care or routine. Look for products to help fill in patches and sparse areas effectively.
Cream or liquid makeup formulas may be more flattering on mature skin. Powder can settle in fine lines and cracks, so look for creams or liquids for a more even finish.
Gently buffing foundation onto your skin can often be better than slapping it on with the hands as it prevents it from seeping into and settling in fine lines.
Invest in a great primer to smooth your skin and prepare it for makeup. A hydrating primer is often the best choice for more mature skin, which can require extra moisture.
Avoid the trend for applying concealer all along the eye bag area; this only serves to highlight any wrinkles or crow’s feet and can have an aging effect. Instead, apply it on the inner halves of the under-eye area to tackle any shadows or bags.
Women over 40 don’t have to avoid bright colors on their lips, but it is important to pay more attention to the formula and texture of your lipstick. Anything too drying may not flatter lips, which can lose moisture as we get older. Look for a formula with a hint of luminosity or sheen to keep the look fresh.
Lengthening mascara can help make lashes look longer, making you look wide-eyed and youthful. If your own natural lashes are feeling thinner and more brittle, check out SoCal Beauty’s range of Designer Magnetic Eyelashes.
]]>If you feel underdressed without your makeup on or are looking for some tips when applying makeup for a special occasion, there are some key things you can do that make a real difference and can help you do your makeup like a pro.
Before applying your makeup, whatever the occasion, start with a clean, fresh face. Washing, exfoliating and moisturizing will mean your skin is plumped up, smooth, hydrated and ready.
Do your eye makeup before the rest of your face. By doing this, you won’t have to worry about any eye shadow powder sticking to your foundation or having eyeliner smearing your concealer. Another good tip is to prep your lids with a cream shadow before applying a powder as this will keep it looking smooth and fresh and stop crease lines.
There has been a rise in popularity of eyeliner gel, which can be much more flattering than liquids or pencils and is ideal for defining the eyes, although it does take practice to get the hang of it. The best way to get it right is to rest your elbow on a hard surface in front of a mirror. Then, starting at the outer eye, work inward toward the tear ducts, getting as close to the lash line as possible. Depending on the effect you want, you can extend the line or make it thicker. It is always worth practicing with the look you want before getting ready for a special event.
Products such as Designer Eyeliner give a rich, dark lash line with a silky finish.
If you love the curled lash look, consider getting a lash lift, which can give you a natural-looking curl that lasts for up to six weeks. You can still wear mascara and use your curler for a quick top-up if you need it. This is a simple procedure that is carried out by a beauty technician and takes about an hour. You can choose the length of the curl and have your lashes dyed at the same time, plus have a few extensions added for a fuller lash look.
Remember to look after your lashes and remove any makeup gently and thoroughly. Keep it Squeaky, Rose Water Lash Cleanser includes natural antiseptic, antibacterial and anti-inflammatory properties and can help reduce redness, puffiness and the appearance of fine lines and wrinkles, as well as making your lashes feel extra clean.
The best way to get a natural look is to opt for neutral shades. Using a pale, shimmery shade is great for tired eyes and can make the eyes appear larger. For a deeper, more sultry look, opt for browns, grays and charcoals, which will soften the eyes.
Brows often get forgotten when doing the basics, but they can make a big difference. Always keep them well-groomed and use a brow pencil, remembering to follow the direction of the hair growth and fill in any areas that need more cover.
Makeup can really brighten up the face and make it look healthy and glowing. Depending on your skin tone, go for a shade that gives you a natural glow and choose makeup that includes luminous qualities, as this will ensure your make up reflects the light. Try to avoid packing on the powder and using too many matte products as this can make your face look made up; remember, the natural look is what you’re after.
When applying your makeup, it is really worth investing in a set of good brushes. These can make your makeup look even and stop it from collecting in any annoying little gaps, such as facial lines and creases. You can also use brushes to cleanse your eyes when removing eye makeup. The Lash Cleansing Brush can be used in the bath or shower to polish your lashes and remove any traces of make up with the ultra soft synthetic bristles.
Cream Blush is sometimes underrated. If you get the right color, it can lift your whole face and look totally natural, with no signs of the powdery look that you can sometimes get with powder blush.
Finally, invest in a lip liner that matches your chosen lipstick shade and go for a creamy consistency, not a gloss. This can make your mouth look bigger, your smile seem wider and your teeth appear whiter.
]]>As you mature, your favorite makeup techniques and products might not quite meet your needs. The question is: how can you do your makeup so you continue looking your best?
The delicate skin around the eye area is one of the first areas that are likely to show signs of aging. There are some things you can do differently to help make the most of your natural assets.
One of the most common complaints about the skin around the eyes is fine lines. Combine that with skin that’s less firm, and you’d better watch out which eyeshadow you choose. Try to avoid shimmery eyeshadow as it will settle into lines and make them look more obvious. Instead, choose a matte shade that won’t accentuate creases.
Before applying eyeshadow, apply a small amount of primer to your eyelids. This gives shadow a base it can adhere to. While it’s okay to try out different colors, you’re going to want to use softer shades. Many people develop dark areas under the eyes, and darker eyeshadows (especially purple tones) will accentuate this. You can use eyeshadow guards to cover the undereye area so little bits of shadow don’t settle and contribute to lines and dark circles.
Use a good-quality flat eyeshadow brush to gently sweep the color onto your lids, making sure to blend the edges with a blending brush to get a more seamless look.
With your eyeshadow looking great, it’s time to move on to creating the perfect line. However, the days of simply grabbing an eyeliner pencil and having it glide over your lid are likely gone. As skin matures, it loses firmness. This spells trouble for eyeliner as it can drag on the skin; this isn’t good for the skin or your look as you can end up with a line that’s less than straight. This is where a felt tip eyeliner can help as it will glide more easily over your skin without dragging. A great one to try is our Brown Designer Eyeliner. It works great with magnetic lashes and looks good all day.
Eyelashes can lose their lustrous appearance and become thinner. While there are lots of great mascaras, you might consider trying out some magnetic lashes. If you choose a natural-looking set, they will help open the look of the eye and create a more youthful look.
Apply eyeliner before applying magnetic lashes, allowing time between multiple coats for it to dry properly. The skin on your eyelid is likely looser than it was, so start by gently pulling the skin taut near the inner corner using the little finger of one hand. You will then have a smooth area to work with. You should begin drawing the line at the outer corner, using the tip of the felt. It is a good idea not to try drawing one continuous line but to draw smaller sections that join up instead for better control and precision.
While having full brows can create a more youthful appearance, you should be careful not to overdo it. Keeping things subtle is the key to achieving a flattering look.
Make sure to choose a brow pen or pencil with a point that’s fine enough to let you create a single hair effect. Some have a straight, angled edge that makes it easier to create the look you want.
Keeping eyebrows tidy is challenging. Plucking hairs when brows are already thinning might not be the way to go, so consider trimming instead. Slicking on a coat of clear lash and brow gel is also a great way to help eyebrows stay neat.
The concealers and foundations of your youth could make you look less than youthful. Heavier formulations settle in fine lines and highlight them, which is not what you want.
Lighter foundations that are designed for more mature skin often have light-reflective pigments to help reduce the look of wrinkles. It’s also a good idea to select a slightly warmer shade so you look more vibrant. You should apply these with a foundation brush, working out from the center of your face and blending a little into the neck area to even out the color.
Finally, concealer needs to be a lighter liquid formulation as stick concealers will be cakey and settle into lines. Keep this to a minimum, perhaps just to cover dark circles, and avoid powder altogether if you can.
]]>False eyelashes have the power to transform your entire face, drawing people’s attention to your eyes and giving you a polished, feminine look. When properly applied, they will enhance your beauty, giving you long, luscious lashes. However, poorly applied eyelashes can look cheap, tacky and obvious. Let us help you with this simple step-by-step beginner’s guide.
There are so many types to choose from, so think carefully about what type of look you want to achieve. Do you want longer lashes? Are you looking for more volume or a dramatic curl? Are you after a daytime or night-time style? If you want a bold party-ready look, SoCal Beauty offers a 5 pack of STRIPP’D Non Magnetic Designer Lashes.
There are three main styles of false eye lash: individual, full, and "long and short". Full lashes are very photogenic, as the bold, thick style really makes you stand out from the crowd. Long and short lashes feature a dramatic difference in tip length for a feminine look. Individual lashes give you a lot of freedom, allowing you to really customize your lashes. These are a great choice for when you want to create an effortlessly graceful, natural look.
As you become more confident applying false eyelashes, you may even like to experiment with different styles and alteration. For example, you can cut your fake eyelashes in half and apply exclusively to the outer corner of your eye for a creative twist. Individual lashes can also be applied to create a more subtle, natural-looking style. For a quirkier look, you might like to consider fake eyelashes in dramatic colors such as electric blue and deep plum.
Nothing is easier to mess up than hastily applied fake eyelashes. This is a delicate process that requires a steady hand, so make sure you give yourself enough time. Also, fake eyelashes are applied after your eye makeup, so if you rush, you can easily smudge your eyeshadow, eyeliner and mascara.
Applying fake eyelashes should be the final step in your eye makeup routine. You should always curl your natural lashes and apply your eyeshadow and mascara first. Otherwise, you risk both uneven makeup coverage and nudging your fake eyelashes out of place.
It’s very important to remove your fake eyelashes from their box very carefully as you don’t want to damage them before you’ve even started. It’s best to gently peel them out using your tweezers to make sure they don’t get bent out of shape.
This isn’t always necessary, but sometimes your false eyelashes are longer than needed. After all, everyone’s eyes are unique. Use sharp scissors to cut your false eyelashes and remember not to start cutting from the side with the lashes. For precision, we recommend SoCal Beauty’s multifunctional Cut Off Gold Mini Scissors.
If your fake eyelashes require glue, now is the time to carefully apply it along the lash band. For even coverage, dab glue onto an implement such as a Q-tip rather than trying to use the glue straight from the tube. Once applied, let the glue sit for a few minutes before use; this lets it get nice and sticky. Never apply the glue directly onto your eyelid. This is dangerous as you run the risk of gluing your eye shut. Other types of fake eyelashes have adhesive covers that you can simply peel off before applying, thereby avoiding the need to carefully apply glue.
This can be really challenging to do with your fingers, so it’s recommended that you use tweezers for this part. It also helps if you look downward. Using the tweezers to assist you, gently but firmly press the fake eyelashes along your lash line, getting as close to your natural lashes as possible so they blend seamlessly. For greater control, press them into the middle of your lash line first before focusing on the inner corner and outer edge.
Use the eyeliner of your choice to conceal the lash strip and hide away any gaps. Dark colors work best. A black or brown liquid eyeliner, such as SoCal Beauty’s Liquid Designer Eyeliner, is a good choice as it will let you fill in tiny gaps with ease to create an alluring, dark lash line.
]]>False eyelashes look fantastic on a big night out. They don’t smudge as easily as mascara does, and they can be easier to take off, too. However, just because they don’t need to be taken off with makeup remover and treated along with the rest of your skincare regimen doesn’t mean that you can just put them away in a box and not get them out again until your next big night out. Here is a guide on how to clean false eyelashes.
Good false eyelashes can be an expensive purchase. If they are cheap and disposable, they probably don’t look very good when you are wearing them. After all, you do get what you pay for. Cost is a big reason you need to take care of your false eyelashes.
If you buy a decent pair of false eyelashes, they should be quite easy to clean with a product such as this Rose Water Lash Cleanser, and you can use them multiple times. There is no reason to throw good money away if you don’t have to. Take care of your false eyelashes and you can wear them repeatedly, which will give you more money to spend on drinks.
Before you can clean them, you need to remove them. This needs to be done with your fingertips rather than your nails or a pair of tweezers. It may make you feel a bit squeamish to put your fingers to your eyes, but if you do the job by hand, you will keep your eyelashes in better shape and will be able to reuse them more easily.
Wash your hands before beginning so you don’t run the risk of putting bacteria in your eye. Grip the corner of your false eyelashes between your thumb and your forefinger and gently peel off the eyelash. You should then clean up any residual glue from your eyelashes or eyelid with makeup remover and a pad or tissue. Don’t be tempted to clean glue with your fingers as this could cause you to lose some of your own eyelashes, too.
If you have put mascara on your false eyelashes, you will need to use an oil-free makeup remover to take it off. Failure to do so will cause your false eyelashes to go out of shape, and it could make you prone to getting an eye infection next time you wear them.
Start by placing your false eyelashes on a clean towel and gently wiping them with an eye pad or tissue and some oil-free makeup remover. Pay attention to the lash bands as these are more likely to clog up with glue.
Wipe your false eyelashes again with a tissue or eye pad that has been soaked in water to remove the makeup remover and gently peel off any excess glue.
Once you have washed them, arrange them back into their original shape and leave them on the towel until they are dry. You can then put them back in their box and store them safely until their next use.
Natural fiber lashes, such as mink, need to be cleaned differently from synthetic lashes as using water and cleaning products on them will make them lose their shape.
Once you have removed them, you should take off the excess glue using a pair of tweezers. Never be tempted to soak them in water.
Regardless of what type of lashes you have, you should always throw them away if you are unable to get all the glue off. Re-wearing false eyelashes that aren’t clean could give you an eye infection that won’t give you the look you were aiming for.
Although it is safe to re-wear false eyelashes, you should only wear them a couple of times before you throw them away for hygiene reasons.
Reusing false eyelashes should be for personal application only. You should never take them to a makeup counter for reapplication or ask a friend to do it for you. Regardless of how clean their hands are, you are more likely to get an eye infection if someone else applies them.
Follow these tips for cleaning your false eyelashes and you should be able to reuse them a couple of times with no issues. However, if in doubt, it is always safer to invest in a new pair than risk getting an infection.
]]>Visiting an esthetician can work wonders for your skin, but have you thought about how what you say during your appointments could be impacting the results you get - not to mention driving the skincare therapist mad? There are some things that constantly crop up in esthetics appointments that highlight some basic misunderstandings when it comes to skincare and can impede the building of an honest and productive relationship with your skincare professional. Let’s take a look at those phrases and sentiments to avoid.
On the face of it, there is nothing wrong with telling your esthetician that you have sensitive skin. It is the sort of information that they need to have. The problem rests in the vagueness of the statement. Your skincare therapist needs to know much more than this broad statement supplies, such as whether you have any specific allergies and whether you suffer from breakouts or are prone to redness in certain areas. Your esthetician will want to know details, including any past reactions.
Your esthetician will want to know what you put on your skin in order to determine where any problems may be coming from. Before your esthetics appointment, try to make a list of the different products you use or the active ingredients, and remember: the more honest you are and the more information you provide, the easier it will be for your therapist to help you improve your skin's health and appearance.
Once again, it is the vagueness of this statement that can cause problems. Your esthetician will need to know exactly what you have been prescribed in order to offer a complementary service that will not overstimulate your skin. This is vital if you are using products with particularly aggressive ingredients, which are common in many products that dermatologists may prescribe.
This is almost a surefire way of ending your esthetics appointment early or, at least, limiting what can be done. If you have just had Juvéderm, Botox, Restylane or another injectable, you shouldn’t have your skin manipulated. These sorts of injectable treatments have waiting periods that any good esthetics specialist will adhere to in order to avoid ruining the effects of hundreds of dollars worth of other treatments. In an ideal world, you need to schedule your esthetics appointment before seeing your plastic surgeon. If you can’t do this, you will usually have to wait between 7 and 10 days before any massages, extractions, or other treatments involving the manipulation of your skin.
You may be using what you believe to be the best products around, but this does not mean that they are necessarily the best products for you. There is no point in just telling your esthetician that you use good products without giving them the specifics. For starters, they will have no idea how you classify products as being good. Is it because they are the most expensive, have the most sway with social influencers, or just smell really nice? Your esthetician will want specifics, such as what products and brands you use, in order to offer you the most appropriate advice for your needs. So, whether you use the Keep It Squeaky Rose Water Lash Cleanser, the Boi Bye Makeup Removing Pen, or a multitude of different products, make a list and take it with you to your appointment.
Estheticians are often left feeling frustrated by clients who go to appointments and start out by telling them that they don’t need extractions or other treatments. You are spending lots of your hard-earned money on seeing your esthetician, so you should be aiming to get the most out of this investment. That means keeping an open mind when you go to appointments and being willing to take professional advice. Of course, that doesn’t mean you have to do anything you don’t feel comfortable with.
Your esthetician needs to know about any allergies, but springing relevant ones on them during your session may not be the best approach. It can mean you end up paying for an appointment that is almost wholly taken up by your therapist looking up ingredients. Instead, it can really pay to let your esthetician know about any allergies well in advance of your appointment.
]]>When it comes to our lashes, we all have the same checklist: long, thick, dark and luscious.
Lash lifting has become one way to tick off that checklist, and it has grown in popularity in recent years. For many women, this treatment is now a regular part of their beauty routine. Different from a lash extension, the lash lift uses your own lashes and effectively curls them to the max.
But what exactly is a lash lift, what does it entail, and how much does it cost?
In its simplest terms, a lash lift is a perm for your lashes. Experts use a special technique and a chemical curling agent to curl your lashes from the base, exposing their full length and making your lashes look fuller and thicker. Unlike with lash extensions, it’s all done using your natural lashes and a specially designed chemical curling agent.
A lash lifting expert will talk to you first about the look you want to achieve and will look at your natural lashes. The entire process takes around 45 minutes to an hour, during which time you will need to lie on a bed with your eyes closed. Silicone pads are placed on your lids to help keep them closed and then a special serum is used to break down the keratin in your lashes.
Lashes are combed very carefully from the base upward before the perming solution is applied and left for around 10 to 15 minutes. The perming solution is then removed with cotton wool before a setting solution is added, taking around 10 minutes to set. Some lash lifting treatments also include a lash tint - a semi-permanent dye that darkens the lashes - which would be applied at this point in the process. Once done, the silicone pads are removed, lashes are combed through and your new fuller, curlier eyelashes are revealed.
The results of a lash lift generally last for around six to eight weeks. But aftercare is very important. You must not get the lashes wet or close to steam, makeup or makeup remover for the first 24 hours after the procedure. Some experts advise avoiding moisture and heat for the first 48 hours after your lash lift.
You may hear the word "perm" and think of the harsh chemicals that were used to perm hair in the 1980s. But the perming agent used in lash lifting is a much gentler one that is completely safe to use. As with any beauty treatments, allergic reactions are always possible, but this is thought to be rare, and a good beauty therapist will give you a full appraisal beforehand to find out if you have any allergies, sensitivities or conditions involving the eye area. Overall, lash lifting is considered a safe process when carried out by a trained professional.
Anyone with lashes can get one. Lash lifting is suitable for most people, although the best results will be seen on lashes that are in good condition. Over-treated lashes can look brittle and lackluster. Consider using a serum to encourage strong growth and a lash cleanser such as Keep it Squeaky Rose Water Lash Cleanser, which has been specially formulated to deep clean lashes and bring anti-aging benefits.
A lash lift can cost anywhere between $60 and $200. Prices will vary depending on where you live, the salon you visit, and whether or not it includes a lash tint. It is thought the average lash lift cost in the US is around $105, but prices do vary greatly from salon to salon and depending on the products used.
If lash lifting does not appeal to you or you don’t want to shell out $100 to $150 every six weeks, there are some alternatives to help you achieve the same effect. Shop around for the best mascara product you can find, or try lash extensions, which sees semi-permanent synthetic, faux mink or silk fibers added to your own lashes. However, this can also be a costly procedure.
Alternatively, you can try false strip lashes or even magnetic lashes, such as those offered by SoCal Beauty. Among its products is Designer Lashes, a customizable magnetic lash system made for lash artists.
]]>If you are a fan of the eyelash curler and love the way it makes your lashes look, you might want to consider a lash lift.
A lash lift is similar to a perm, but the chemicals used are much gentler and safer. The semi-permanent beauty treatment makes the upper eyelashes curl upward, giving your eyes a fuller, brighter look that lasts.
Before going ahead with the Lash Lift treatment, your beauty technician will want to ensure the eyes are free of any makeup and oil and will use a special cleanser. Cleansers such as Keep It Squeaky Rose Water Lash Cleanser are ideal for giving your lashes a deep cleanse. It also has additional benefits, including natural antiseptic, antibacterial and anti-inflammatory ingredients, as well as anti-aging ingredients, which can reduce puffiness and the appearance of fine lines and wrinkles.
Once the eye area is cleaned, a shield made of silicone is applied to the eyelid using a specially formulated, non-toxic glue. The technician will then gently curl the lashes over the shield until all the lashes are held in position. Each individual lash is then separated before the perm lotion is applied and then the waiting begins. Depending on how thick the lashes are and how quickly the lashes take to the treatment, the client will need to wait approximately 10 to 15 minutes before the lotion is removed and the setting lotion can be applied. This acts as a neutralizer and prevents over-processing.
There are different options when it comes to the size of the shield and the type of curl you get. If it is your first time, you may want to ash the technician for their advice and recommendations.
Many clients like to get a lash tint at the same time as a Lash Lift. This can provide stunning results and will be done once the setting lotion has been removed.
Following the treatment, clients are advised not to get their new lashes wet for at least 24 hours. This means avoiding a hot bath, using a steam room or taking part in a hot yoga class because the steam from these activities can affect the treatment. The longer your new lashes have to set, the longer they will last and look good. However, once the 24 hours are up, you can treat your lashes in the same way as you would normally. This includes being able to apply eye makeup, including mascara if desired. For a dramatic and very modern look, invest in a Liquid Designer Eyeliner in Black to get a perfect finish line.
The average time a Lash Lift will last is six to eight weeks as this is the typical length of time for the lash growth cycle. For some people, it may be a little longer; for others, it could be slightly shorter.
To get the Lash Lift look in between appointments, you may want to consider applying faux lashes. This can be especially useful if you have a special occasion or end up on an unexpected date! To do this, you should invest in a Cliques Applicator, which makes the application process easier and ensures the correct fixing of the lashes.
The cost of the lash lift will depend on where you get it done and if you get your lashes tinted at the same time. Shop around and find a salon that you feel happy and comfortable with, and always keep your eye out (excuse the pun) for any special offers!
A Lash Lift is a very safe and standard procedure that is carried out all over the world. As with any treatment using specific formulas, there is always the risk of an allergic reaction, but this is extremely rare. You should speak to the salon if you are concerned. In very rare cases, clients may not be happy with the results as the lashes might not take, look over-curled, or, in rare cases, the lashes may be less robust and break easier following treatment.
A lash lift is a painless and quick procedure and one that is becoming increasingly popular, with many salons investing in the training of their beauticians so they can offer this to their clients. The procedure has been endorsed by celebrities and beauty experts and is one of the most effective beauty treatments around.
]]>Not to be confused with lash extensions, the lash lift treatment enhances your natural lashes, focusing on every single eyelash individually for a truly stunning outcome.
There are two main types of lash lift treatments; choose between the lash perm and the keratin lash lift. The lash perm involves rolling your lashes upwards before coating them in an alkaline solution. Afterwards, each lash is carefully tinted to create beautiful, bold lashes that look thick, healthy and longer. The keratin lash lift coats your lashes in a protein-rich substance that is proven to have strengthening properties, and then silicon rods are used to lift, separate and gently guide your lashes upwards into the curl shape of your choice.
For either treatment type, it is important to take some precautions. Protective pads will shield your delicate skin from the specialized keratin formula, and patch testing prior to treatment will detect allergies to the perming solution. Also, when getting any beauty treatment, it is important to be aware of any damage they can cause. However, one of the advantages of lash lifts is that they do not cause any long-term damage to your lashes. If you visit an inexperienced therapist and they leave the solution on for too long, this can cause some brittleness and dryness. However, this damage is not permanent and can be alleviated by applying nourishing coconut oil or a specialized lash conditioner before bed and leaving it to soak in overnight.
This procedure usually takes between 45 minutes and an hour. This isn’t something you can head out and get done in a rush on your lunch break, so take the opportunity to dedicate some time to pampering yourself. Taking time out just for yourself is a highly beneficial form of self-care that will lift your mood and help relieve stress. The cost varies depending on both your location and your therapist’s level of expertise, but you can expect to pay between $75 and $150.
Lash lifts are not a "one size fits all" treatment, so you will have lots of curl options to choose from. Whether you favor a bold dramatic curl for maximum impact or a subtler curl for that girl-next-door prettiness, there is a lash style for everyone. If it is your first time having this treatment, it’s a good idea to ask your therapist which style they’d recommend for your unique eyelash type. Also, the process of separating and curling each individual lash will create a volumizing effect, which will particularly enhance naturally fine eyelashes.
Lash lifts usually last between four and six weeks, depending on lifestyle and care. Frequent swimmers will likely find that their lash lifts last for a shorter duration. If you have multiple big events coming up, such as weddings, special birthdays and graduations, this is the treatment for you. You won’t have to worry about fitting the appointment in right before the event; a lash lift will keep your lashes looking party-ready for a long time.
One of the key attractions of the lash lift is that you don’t need to put any hard work into maintaining your look. All you have to do is resist the urge to rub your eyes too hard when you wake up and keep your eyelashes dry and make-up free for the first 24 hours after treatment. It will also save you precious time in the mornings, so you can stay in bed or linger over your morning coffee for longer. With a lash lift, you won’t need to dedicate time to curling your lashes or applying mascara; you’ll wake up every morning ready to face the world with eyes framed by effortlessly gorgeous long eyelashes.
While a fresh-faced, natural look is ideal for the daytime, if you do want a more vivacious nighttime look, you can combine your lash lift with mascara and eyeliner. Liquid eyeliners such as SoCal Beauty’s Liquid Designer Eyeliner in Black are a great way to draw attention to your eyes. To keep your lashes looking lovely, remember to cleanse using Boi Bye Makeup Removing Pen. It has been specially designed to work with our eyeliner, which will let you both touch up any little smudges during application and completely remove it before bed.
]]>We’d all like to achieve flawless eye makeup every time, but that’s often not what happens. The key to achieving the perfect look all depends on you having the best possible tools for the job. Whether you are a fan of the natural look or like to go all-out glam with bright colors, having the best eye makeup tools can make the difference between an okay result and a truly flawless look. But with so many to choose from, which tools are really going to help?
First things first: If you’re going to apply makeup to your eyes, you’ll need a high-quality set of eye makeup brushes. This is going to be the most important thing to get right in your quest for flawless eye makeup. There are a great many of these brushes available, each designed for a different purpose. However, there are a few key eyeshadow brushes to have in your toolkit that will help you achieve that perfect eye makeup look.
Some people like to keep it simple and just have one brush for applying shadow to their lids. There are many different eyeshadow brushes available, each designed for a specific job. Some of these will make getting your eye makeup to look how you’d like a lot easier.
The flat eyeshadow brush is a must-have basic tool for smoothly applying shadow to your lids. It’s perfect for laying down base color on the main part of your lid or when creating a simple look.
Perfect for applying a light highlighting shadow under the brow, the angled eyeshadow brush helps to lift the eye area. It can also be used for adding color to the corner of the eye and for applying a contrasting color to the crease.
When working with eyeshadow, it always looks better and more professional if you can blend out the color to achieve a really seamless look. That’s why an eyeshadow blending brush can be an indispensable tool in your kit if you want fabulous results. The blending brush can also double up as a general shadow applicator brush for adding a wash of color to lids.
There are a couple more eyeshadow brushes that you might need, depending on the look you want to achieve. For example, if you want a smoky eye, a smudger is probably going to make it easier to perfect the smoky line you need. Perhaps you’re using several different colors and need to really target a certain part of the eye. For that, a precision brush will really help to make the result look more professional. Finally, don't forget an eyebrow brush - the perfect eye makeup is not complete until the brows are neatly brushed into place.
When you’re working with brighter or darker colors of eyeshadow in particular, you’re going to want to stop the shadow from ending up on your under-eye area. If it does make its way there, the darker pigmentation in your eyeshadow can be messy to clean up and easily spoil the flawless finish that you’re hoping for.
Eyeshadow shields are widely available in large packs of soft, disposable shields and can even be used as stencils to help you create some eyeshadow effects.
We’ve all been there: just when you’re adding that perfect line to your beautifully made-up lid, you slip. Trying to clean up a mistake like this, at that stage, can ruin all your hard work in seconds. This is when a makeup eraser pen can really help out.
Some pens, such as the Boi-Bye Makeup Removing Pen, will remove waterproof makeup and are even safe for lash extensions. They can be used to erase any mistakes or smudges without disturbing too much of your eye makeup. This can mean the difference between completing your makeup and going right back to the start. It is good to keep these in your toolkit as their precision tip can be used to sculpt the perfect shaped eyeliner line when working on some trickier winged looks.
If you use eye pencils, a good-quality sharpener that is the correct size for your pencil is a must-have item. Trying to create the perfect line and the perfect point with a blunt pencil is a surefire way to mess up your look. Additionally, you are going to want to make sure that your sharpener isn’t going to damage your favorite eyeliner pencils.
]]>Eyebrows have always been big news in the beauty industry. The shape of your eyebrow can define your whole face and give you the beauty look you desire. With new technology, it has never been easier to find the right look for your eyebrows. There are so many ways to achieve fantastic-looking eyebrows that it can be hard to know what procedure to opt for.
Advances in the beauty industry have meant that the traditional methods of plucking and waxing have become old-fashioned, and the most popular types of eyebrow maintenance right now are either microshading or microblading. What is the difference?
Microshading fills in sparse brows and makes them appear fuller. This creates an overall makeup look that works wonders on thin eyebrows. Dots of pigment are used to create a powdery look; the technician will use tools to do this. This is a look you may have seen on lots of celebrities recently. It is not as invasive as microblading, and a lot of people opt to have this procedure done first. Most of them are completely satisfied with the results, but those who don’t like the effect often go on to have their eyebrows microbladed.
•It is a gentle option, so it may not be as painful as microblading
•It is suitable for all skin types
•It will last between one and three years
•It is a fantastic way of increasing the volume of thin eyebrows.
It is a good idea to do your research and find a technician whose work you admire before you find out about the cost. The more you pay, the better your eyebrows will look in many cases. However, everyone has a budget, and it is worth bearing in mind that the budget of a celebrity is likely to be huge.
Microblading is the process of using needles to insert pigment into your skin. It is a similar idea to tattooing, but the technician will use different tools and the pigment will not go as deep into your skin as the pigment for a tattoo would. This leaves strokes that are easy to mistake for real hair. You will probably have seen this style of eyebrows a lot recently as it has been growing in popularity for the last couple of years as many celebrities and influencers have been getting this procedure carried out.
Speak to your technician before you opt for microshading because this technique does not work well on everyone. If you have oily or sensitive skin, it may not have as good of an effect as it would if you had dry skin.
•It is incredibly popular
•It enhances light-colored eyebrows
•It will make your eyebrows look fuller
• The effect lasts between one and three years but can fade during that time, so touching up is recommended
Once again, the cost will depend on the technician you use, but the more you are willing to pay, the better your brows are likely to look. It usually costs a few hundred dollars, which is a similar price range to that of microshading.
Microblading is likely to be more painful than microshading because it involves placing pigment into your skin. However, this does not penetrate as deeply as tattooing, so it will be less painful than that. A good technician will use a numbing lotion on the eyebrows before they get to work, and this will take away most of the pain.
You do need to have training to become a microblading technician, and with its increase in popularity, a lot of people are getting trained in the art and earning great money in the industry. You may find that there are a few technicians local to you. However, you will probably know a few people who have had this procedure, so ask around for recommendations to find one who is right for you.
Microshading has been called the "little sister" of microblading as the technique does not enter the skin. However, microblading has become more popular as the effect can be more dramatic. Find a technician you trust and ask their advice about which one you should opt for. Take your time, as the procedure will show on your face for the next one to three years, so you need to make sure you are happy with the idea before you go ahead.
]]>Eyebrow shaping has never felt more important than it does today. Brows were once almost an afterthought, despite experts telling us of their importance in shaping the face and finishing any look. However, they are no longer considered anything but of primary importance, and the increasing number of products and procedures available highlights this shift. Just as we are inundated with which Liquid Eyeliner to choose, we now have to decide what will make our eyebrows look their very best. And just like it can seem like an impossible choice to decide between great Designer Eyeliners, it can seem just as confusing when it comes to picking the best way to amp up the power of your brows. Thankfully, we’re on hand to help you out.
These two terms may sound quite similar, but they are very distinct procedures and it is important to know the difference. Microblading involves the use of a needle to place pigment into your skin to create strokes that look like your real brow hairs. The procedure should not hurt as good artists will use numbing ointment.
Microshading is somewhat similar but the end result is different. The effect of this procedure is created using a stippling method rather than the strokes used in microblading. This procedure also uses repetitive pigmentation doses to create an effect that many people find less harsh.
The different looks achieved by microblading and microshading stem from the different tools used. Microshading artists use a rotary tool to add more frequent, fuller strokes to the brow. This creates a softer, more powdered effect that is designed to look a little like eyebrow powder. Microshading leaves pinprick dots to create a whole look, while microblading leaves tiny hair strokes; both can achieve the aim of making your eyebrows look thicker and more defined.
Both microblading and microshading are popular among men and women around the world, and which one you choose will depend on personal preference, the look you want to achieve, and the type of eyebrows you have.
Microblading may be a good choice for you if you want to completely change the way your brows look, including their shape. This is a very popular procedure among people with lightly colored or sparse brows, but the outcome will vary. The type of skin you have can have an effect on the results that you get, and microblading is particularly suitable if you have dry skin.
Microshading may be the best choice for you if you have empty patches in your eyebrows that you want to fill in. This is a great choice for a simple remedy to uneven hair coverage when you don’t need a complete reshaping of your brows. It is also a good choice if your T-zone is on the oilier side or you have sensitive skin.
If you like the idea of both of these procedures, it is possible to combine the two to create a more dramatic effect. This is the solution if you want an ombre effect, for example. Combining both techniques is also an excellent choice if you have drier skin and thinner eyebrows and want a solution that will best suit your complexion while providing the extra brow shading that you need.
The results from microblading and microshading last roughly the same amount of time. This is generally around a year, although you should have a touch-up session around four weeks after your procedure.
When it comes to the pain factor, neither procedure should hurt. Numbing ointments should be used to prevent any of the sting that you might expect from needles penetrating your skin. If your artist refuses to use any sort of numbing product, you may want to go to see someone else.
Which procedure you choose will ultimately come down to your skin type, the issues you want to rectify, and the look you want to achieve. Whatever you choose, however, you should make sure that you visit a reputable artist who has been properly trained and is certified to do the work. Don’t be afraid to ask to see photographs of their past efforts. Look out for uneven results and pay attention to word of mouth from family and friends, whether it is positive or negative. A good artist will not mind showing you examples of their work and will want to collaborate with you to create the best results possible to meet your needs.
]]>When it comes to eyeliner, gel eyeliner is known for bringing all the drama. It is rarely about being subtle when it comes to using this popular makeup product, a favorite among beauty experts and makeup artists. Known for its bold and long-lasting look, gel eyeliner has been growing in popularity in recent years. When perfected, it can help you to create the coveted feline flick or winged eyeliner favored by big names like Hollywood star Audrey Hepburn, singer Adele or movie star Angelina Jolie. And, once it’s on, it doesn’t budge easily.
Often applied using a brush - although pen models are available - gel liner allows you to really frame the eyes. Many who have struggled with creating the perfect cats’ eyes with liquid eyeliner or pencil have reported greater success when using gel eyeliner. They prefer it to a pencil or liquid liner because it is easier to apply in a seamless line and doesn’t budge throughout the day or night. Gel liner does not set quite as quickly as liquid liner, allowing you time to fix mistakes. The matte finish means the look is generally bolder and more impactful, while the accompanying brush can give you more control over the wing.
Here are the 10 best gel eyeliner types to use and the looks to create for 2021.
Create a cute but not too extreme baby wing by lining your upper lash line and lower lash line with a gel eyeliner and then joining the two lines together at the outer corner of your eye.
Create a smoky eye effect using your gel eyeliner. Although gel eyeliner is tougher to smudge than pencil liners, it can be done. Draw a precise line on the upper and lower lash lines and simply smudge them at the ends for a subtle smoky look.
Apply a thick line of gel eyeliner across the top lash line only. Keep it all around the same thickness for intense drama.
When lining the upper lids with gel eyeliner, use an angled brush to apply it and try to get a thinner line closer to the inside of your eye, widening out at the outer edge of the eye. This will give a cool, abstract feel and can help you to play with the width of the eyes. Using a separate brush allows you to try more tricks and techniques.
Gel eyeliners with crystals are available on the market and can be used to bling up your liner. You can use your normal layer of black gel eyeliner at the upper lash line and then add a line of metallic crystal liner on top to create a stunning, eye-catching effect.
Look out for color gel eyeliners to really pack a punch. Use bright and bold color gel eyeliners alongside black eyeliners to create graphic print looks on your eyelids.
Using a silver gel liner is the perfect way to create a standout nighttime look. A departure from the traditional black, use it on the upper lids and lower lash line to create a precise but ethereal Snow Queen look. It's perfect for the festive season.
The precision afforded by a gel eyeliner allows you to try some more challenging and precise looks. Line the upper lid with a dramatic cat eye flick. Then, place your gel eyeliner brush or pencil at the end of the flick and draw a second line above it, tracing the outline of the eyeball. Stop halfway for a more subtle look or continue along to the inner corner of the eye for extra drama.
Flip up your gel eyeliner look by using a thin line on the upper lids but create a dramatic line with a flick on the bottom lash line. Use a colored gel eyeliner for added impact.
Create a super thin wing (hence the name stiletto) by swapping up your usual eyeliner brush for a thinner angled eyeliner brush. Start at the inner corner of the eye and work outwards towards the end of the eye.
Always allow your gel eyeliner to dry for a few seconds before continuing with the rest of your make up routine.
If you are struggling to get on board with gel eyeliner, you can create similar effects using a liquid eyeliner such as Liquid Designer Eyeliner Black.
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